Turn your store into a marketplace
Available on the Enterprise plan · Enable it for your store when you’re ready
Your sellers become your next customers
Most marketplace software just bolts a marketplace onto a store you already own. StoreOnCloud turns every seller into a potential store owner — a growth loop built into the platform.
Invite your sellers
Send invitations, or open a public “apply to sell” page and approve applications. Each seller signs in to StoreOnCloud and manages only their own products, orders, and payouts — never anyone else’s.
They sell, you earn
Every order is split automatically at checkout. You take a commission you set; each seller receives their share, paid to their own account — money you never have to touch or hold.
Sellers grow their own store
Any seller can graduate to running their own StoreOnCloud store — and open their own marketplace in turn. Your sellers become your next customers: a growth loop no bolt-on marketplace can offer.
Etsy-style, Amazon-style, or both
Pick how listings work — one seller per product, many sellers competing for the sale, or a mix. It’s just a setting, so you can switch anytime with no risky migration.
Own Catalog
One seller per product. Every listing is unique to its seller — ideal for handmade, vintage, or one-of-a-kind goods.
Marketplace
Many sellers can offer the same product and compete for the sale. The best offer wins the “buy box,” and shoppers can choose another seller.
Hybrid
A mix, decided per product — a brand owns its own products while resellers compete on others. Run Etsy- and Amazon-style side by side.
Automatic, accurate, and hands-off
Commissions, escrow, payouts, and refunds are handled for you — running on your own Stripe account, so the money never touches StoreOnCloud.
Commissions, set by you
Choose a default commission, with per-seller and per-product overrides. It’s deducted automatically on every sale.
Escrow protects everyone
A seller’s earnings are held until the return window passes, then released automatically — protecting you and your buyers against refunds.
Automatic seller payouts
Payouts run on your own Stripe account. Funds never touch StoreOnCloud — sellers are paid directly to their own bank.
Refunds & disputes handled
A refund reverses exactly the right seller’s share — even a payout that already went out. Chargebacks are handled automatically.
Tax and trust, built in
Running a marketplace comes with responsibilities. The tools to meet them are included — and off until you need them.
- Seller identity checks (KYC) — hold payouts until a seller is verified
- Marketplace-facilitator sales tax, recorded and withheld correctly
- 1099-K (US) and DAC7 (EU) seller-income reporting, with your thresholds
- Listing moderation — screen new listings before they go live
- Fair suspension & appeals workflow, with reasons and notice periods
Reports are generated for you to file. Seller identity and payouts run on Stripe’s regulated rails.
A native marketplace, not an add-on
Marketplace suites bolt onto a storefront you already run. Here, the marketplace is one native part of the platform that already powers your store, checkout, tax, and payments.
One platform, not a bolt-on
Your storefront, checkout, tax, payments, admin, and marketplace are already one system. There’s nothing to integrate — it’s a switch you flip.
Your data and money, isolated
Every store has its own database, its own Stripe account, and its own financial ledger — a cleaner security and compliance story than a shared platform.
Provably correct payouts
Each order is attributed to the right seller at the moment of purchase and paid exactly once — backed by a double-entry ledger and exact-cent math.
The seller growth loop
Sellers can graduate into running their own store and marketplace on the same platform — an acquisition flywheel a pure marketplace vendor can’t offer.
Ready to build your marketplace?
Available on the Enterprise plan. Start a store today, or talk to us about turning yours into a multi-vendor marketplace.
Free white-glove migration · No setup fee · Cancel anytime